Why Should I Replace My IVR with an IVA?

“Why should I replace my IVR with an IVA?” I’m starting to hear that question a lot from companies that I work with on a regular basis, so I’d like to address the question more broadly.

How are we still talking about network modernization in 2022, you might ask? That is a fair question. The simple answer is that most companies and enterprises have yet to begin the process of modernization in earnest and instead continue down the well-worn path of early 2000s networking.

My past several blog posts have been talking about the characteristics of a modern communications platform. We’ve talked about the technical things we need to pay attention to in order to deliver a better end-user experience. We’ve talked about the embracing of a mobile-first philosophy, the need for an 11-digit E.164 dial plan to enable better directory integration and click-to-call, the advantages of SIP signaling for endpoints, and so on. We’ve still got a few topics to talk about, but I wanted to share a personal experience I had recently that reminded me why it is so critically important to have these modernization conversations proactively as opposed to waiting until it’s too late.

Customers want to be more than a number. They want companies to quickly recognize who they are, anticipate what they want, and solve their problems quickly. And they want this recognition to extend across any interaction they have with a business—whether it’s phone, email, chat, SMS, or social media.

Continuing our discussion of Communication Modernization from my last post, I want to talk about migrating to SIP endpoints. What about SIP trunks, you ask? I’m not sure I’d consider SIP trunks a “modernization” thing anymore. Many made that switch a LONG time ago—it’s a complete no-brainer for most customers that I deal with. Reduce hardware, decrease cost, increase flexibility, easier redundancy… what’s not to love? No, instead I’m talking about hardphones and softphones. Using SIP as the signaling protocol is almost always the right answer. Let’s talk about why.