Customers want to be more than a number. They want companies to quickly recognize who they are, anticipate what they want, and solve their problems quickly. And they want this recognition to extend across any interaction they have with a business—whether it’s phone, email, chat, SMS, or social media.
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Today I want to talk about one of the guiding principles of modernization: Automation. When I talk about automation, I’m specifically talking about administration automation. At first, it would seem like this is mostly about making life easier for the administrators—and yes, that’s part of it. However, there’s actually a lot of business value that goes along with this type of automation. Let’s take a look at the benefits from the lens of the different stakeholders.
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